ABOUT FFC
Built by founders who live the problem they're solving.
FFC was created by Jill and Dalton Higginbottom out of years spent navigating entrepreneurship, demanding careers, marriage, parenthood, and performance-driven environments firsthand.
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Dalton Higginbottom, M.Ed.
CO-FOUNDER & HEAD OF FOUNDER PERFORMANCE
Personal trainer, CrossFit Level 1 coach, and founder strength coach with a master's in education (M.Ed., adult learning) — bringing adult learning, behavior change, accountability, and habit formation to the body pillar of FFC. Dalton spent 5 years at Nike across Global Sales and Nike Digital, supporting partnership launches including Nike x LEGO, Hyperice, and NikeSKIMS.
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Jill Higginbottom
CO-FOUNDER & HEAD OF FOUNDER EXPERIENCE
12 years at Nike leading portfolio and program management within Nike Supply Chain Logistics, helping drive large-scale operational initiatives inside one of the world's most recognized performance brands. Jill translates high-performance systems into founder-friendly operating rhythms. CrossFit Level 1 certified.
As CrossFit Level 1 certified coaches, Jill and Dalton saw a consistent pattern: ambitious people build successful companies while slowly disconnecting from their health, routines, relationships, and community. FFC was built as the alternative — a space where physical health, operational discipline, and meaningful community support one another instead of competing for attention.
THE MISSION
To build the world's leading Founder Performance System around Body, Business, and Community.
Together, Jill and Dalton are building FFC so founders can build well — and stay connected to what they are creating.