Fit Founder Collective was created for founders who care deeply about what they are building and who they are becoming while building it.
Our story
Founded by Jill and Dalton Higginbottom, FFC grew from years spent navigating entrepreneurship, demanding careers, marriage, parenthood, and performance-driven environments firsthand.
Together, they bring nearly 20 years of experience inside Nike. Jill spent 12 years leading portfolio and program management work within Nike Supply Chain Logistics, helping drive large-scale operational initiatives inside one of the world’s most recognized performance brands. Dalton spent 6 years leading enterprise initiatives across Global Sales and Nike Digital, supporting partnership launches including Nike x LEGO, Hyperice, and NikeSKIMS.
Outside of Nike, they are entrepreneurs themselves, actively building multiple businesses while raising their four-year-old daughter.
Driven by passion
As CrossFit Level 1 Certified coaches, Jill and Dalton saw a consistent pattern among founders and high performers: ambitious people often build successful companies while slowly disconnecting from their health, routines, relationships, and community.
Fit Founder Collective was built as an alternative to that model, a space where physical health, operational discipline, and meaningful community support one another instead of competing for attention.
Today, FFC exists to help ambitious people pursue sustainable performance in business and in life.
