The Founder Performance System

A stronger founder leads a stronger business.

Get strong. Get paid. Get seen.

Body, business and community, run as one system instead of three things you keep trading against each other.

Dalton Higginbottom running a Founder Performance session
The system
01 · The systemBody · Business · Community

Three things, trained together, because they fail together.

Everyone picks one and hopes the other two follow. They do not.

Body

The capacity to do the work

Strength, energy and recovery. Training scheduled around a week you do not fully control, short enough to hold when it goes wrong.

Business

A week that produces

One revenue target, the activity it takes, and a daily minimum you can do on your worst day. Revenue is the scoreboard.

Community

People who notice

A room that knows what you committed to last week and will ask. This is the part nobody builds for themselves.

02 · Who it is forAnyone carrying the whole thing

If the business stops when you stop, this is for you.

Not a job title, a situation. You are the one deciding what happens this week, and there is nobody above you making sure it does.

Founders Solo operators Post-corporate builders Consultants Creative entrepreneurs Small business owners Tech and agency alumni
Jill and Dalton Higginbottom out training
Same standard
03 · Brag ClubSomebody should see the work

Somebody should see the work.

Brag Club runs weekly. It is the only room where a good week and a bad week get said out loud in the same sentence and both get taken seriously. Not a mastermind, not a support group. A room that notices whether you did what you said.

01What moved?
02What broke?
03What did no one see?
04What do you need?
The Brag Club Board covered in written notes
Logged
04 · Where to startFree, about ten minutes

Find out where you actually stand.

The Founder Performance Scorecard scores the three separately, so you stop guessing which one is the problem. Most people are certain it is the business and find out it is the week underneath the business.

Three scores, a plain read, and the one thing worth doing next. It costs nothing.

Jill Higginbottom running a session
05 · The caseExternal, sourced, dated

The environment founders are building in.

The desk is a risk
34% higher CVD risk

for people who mostly sit at work. An extra 15 to 30 minutes of daily movement brought that risk back to baseline.

Gao et al., JAMA Network Open, 2024. 481,688 participants

Building alone
15 cigarettes a day

is what the Surgeon General compared the mortality risk of loneliness and social isolation to. Community is load-bearing.

US Surgeon General Advisory on Loneliness and Isolation, 2023

Founder mental load
72%

of entrepreneurs reported a lifetime history of at least one mental health concern, against 48% of a comparison group.

Freeman et al., UCSF, Small Business Economics, 2019

The shift
1,206,374

announced US job cuts in 2025, the highest since 2020.

Challenger, Gray & Christmas, 2025 year end report

Where they went
5.62M

new US business applications filed in 2025.

US Census Business Formation Statistics, 2025

Not by choice
23.1%

of new business owners surveyed had been laid off or outsourced.

Guidant Financial, 2026 Small Business Trends

Every figure is external, sourced and dated.

Your business cannot outgrow the body running it.

Ten minutes, no cost, and you will know which of the three is actually the problem.